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WIC Benefits

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All participants receive:Playgrounds 02
  • Screening for nutrition and health needs.
  • Information on how to use WIC foods to improve health.
  • Foods that help keep you and your children healthy and strong.
  • Referrals to doctors, dentists, and programs like FoodShare, Medicaid, BadgerCare Plus, Wisconsin Works (W-2), Head Start and Birth to Three
Women receive:
  • WIC foods.
  • Information on healthy eating during pregnancy and breastfeeding.
  • Help with starting or continuing breastfeeding.
Infants receive:
  • Help with starting or continuing breastfeeding.
  • Infant formula, if needed.
  • Immunization referrals.
  • Parents/caregivers receive information on taking care of babies.
Children receive:
  • WIC foods.
  • Immunization referrals.
  • Parents/caregivers receive information on food shopping, recipes and feeding a child.
Nutrition Education
  • All participants, their parents or caregivers receive nutrition information that is individualized by the WIC professional to address the specific needs identified during a WIC appointment.

Health benefits of WIC:
  • Premature births reduced.
  • Low birth-weight reduced.
  • Long-term medical expenses reduced.

Food benefits tailored to your needs and could include:

Farmers Market Produce
  • Beans, peas, lentils (canned or dried).
  • Fruits and vegetables (fresh, frozen, canned).
  • 100% juice.
  • Whole wheat/whole grain foods: 100% whole wheat bread, brown rice, soft corn or whole wheat tortillas.
  • Peanut butter.
  • Canned fish (light tuna or pink salmon).
  • Milk, eggs, cheese (soy and lactose free milks).
  • Infant cereals, fruits and vegetables, and meats.
Formulas and Medical Nutritionals:
  • Standard contract formulas.
  • Special formulas for infants and children with special needs.
  • Medical foods (Ensure/Boost) for children and women with special needs.

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